A new kind of production company
propelled by creators who know what entertains audiences, and how to make your
budget travel so far it comes back with an Italian accent and a Gucci suit.
Our team of writers, directors and performers have built massive online followings and
created work that’s gone viral so many times, its gone viral going viral.
We’ve learnt that the way to an audience’s heart (and wallet) is simple: Craft a damn good story.
We don’t just entertain…
We also worry. Like, a helluva lot.
We really worry about what people think. That's why we write and direct work that continuously moves the needle for brands, yes, even in the declining needle industry.
We obsess over your scripts, your half-baked ideas, or your fully-proofed sourdough concepts until they're viral, award-winning, or at least the best thing since a sliced bread commercial.
So, send us your briefs. We'll do the writing, the directing, and the worrying, so you don't have to.
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Director, Writer
Rob van Vuuren
He has worked with some of South Africa’s biggest brands across multiple mediums, with work seen by millions worldwide. Best known for creating unforgettable characters that have captured the cultural zeitgeist over the last 20 years, he’s built a fiercely loyal cult following of 140K fans that have woven his work into the social fabric.
Over his career he’s played on some of Africa’s biggest stand up comedy line-ups, won a stack of awards, starred in two Comedy Central Africa Specials and a Roast Battle, and his latest Laugh Africa special is about to drop on Showmax.
Trainee Director
Lebo Otukile
Lebo is a world class dancer and choreographer who has shaped the movement and energy of some of South Africa’s biggest commercials. After years on set working closely with top directors, his move into directing is a natural progression. He brings a sharp eye for performance, rhythm, and visual detail, and his work is bold, high energy, and built around strong character moments.
Director, Writer
Oliver Booth
Oli entered the ad industry at 9 years old when he was cast as an Italian newspaper boy in a Cremora ad. At last, he thought, my big break. But the only thing that broke was his heart when he never made the final cut.
He was not inside, nor was he on top. But a fire was lit. Oli vowed to become such a good commercials director that he would always make the final cut. Known for sharp performances, meticulous timing, and strong visual storytelling, his work balances craft with comedy. His humour is uniquely offbeat, sharp enough to surprise yet still relatable for a wide audience.
After honing his writing chops on stand up comedy stages across South Africa and going on to make viral sketch comedy, Oli developed a knack for knowing what stories make a South African audience laugh and connect. He recently wrapped development on the crime comedy series “Red Herring,” which he co-created and wrote for Showmax, and it is slated to hit production in 2026.
Exec Producer
Bryony Webster
This is Bryony’s bio. She has worked with lots of directors, agencies and clients in jobs both huge and tiny - a horn of which she doesn’t toot nearly enough. She handles any brief you throw her way, no matter the amount of deliverables and insane schedule, because she’s great, experienced and ready to bring your concept to life! She also has a degree in drama, but can’t act. She is very creative though, and not just with budgets.
Business Director
Joe Whiting
Raised in Noordhoek but “found himself” on Wall Street. He’s as complex and layered as the Brent crude oil price. Loves long walks to the bank and doing his taxes on horseback.
Director, Writer
Oliver Booth
Oli entered the ad industry at 9 years old when he was cast as an Italian newspaper boy in a Cremora ad. At last, he thought, my big break. But the only thing that broke was his heart when he never made the final cut.
He was not inside, nor was he on top. But a fire was lit. Oli vowed to become such a good commercials director that he would always make the final cut. Known for sharp performances, meticulous timing, and strong visual storytelling, his work balances craft with comedy. His humour is uniquely offbeat, sharp enough to surprise yet still relatable for a wide audience.
After honing his writing chops on stand up comedy stages across South Africa and going on to make viral sketch comedy, Oli developed a knack for knowing what stories make a South African audience laugh and connect. He recently wrapped development on the crime comedy series “Red Herring,” which he co-created and wrote for Showmax, and it is slated to hit production in 2026.
Exec Producer
Bryony Webster
This is Bryony’s bio. She has worked with lots of directors, agencies and clients in jobs both huge and tiny - a horn of which she doesn’t toot nearly enough. She handles any brief you throw her way, no matter the amount of deliverables and insane schedule, because she’s great, experienced and ready to bring your concept to life! She also has a degree in drama, but can’t act. She is very creative though, and not just with budgets.
Director, Writer
Rob van Vuuren
He has worked with some of South Africa’s biggest brands across multiple mediums, with work seen by millions worldwide. Best known for creating unforgettable characters that have captured the cultural zeitgeist over the last 20 years, he’s built a fiercely loyal cult following of 140K fans that have woven his work into the social fabric.
Over his career he’s played on some of Africa’s biggest stand up comedy line-ups, won a stack of awards, starred in two Comedy Central Africa Specials and a Roast Battle, and his latest Laugh Africa special is about to drop on Showmax.
Trainee Director
Lebo Otukile
Lebo is a world class dancer and choreographer who has shaped the movement and energy of some of South Africa’s biggest commercials. After years on set working closely with top directors, his move into directing is a natural progression. He brings a sharp eye for performance, rhythm, and visual detail, and his work is bold, high energy, and built around strong character moments.
Business Director
Joe Whiting
Raised in Noordhoek but “found himself” on Wall Street. He’s as complex and layered as the Brent crude oil price. Loves long walks to the bank and doing his taxes on horseback.