Oli entered the ad industry at 9 years old when he was cast as an Italian newspaper boy in a Cremora ad. At last, he thought, my big break. But the only thing that broke was his heart when he never made the final cut. He was not inside, nor was he on top. But a fire was lit. Oli vowed to become such a good commercials director that he would always make the final cut. Known for sharp performances, meticulous timing, and strong visual storytelling, his work balances craft with comedy. His humour is uniquely offbeat, sharp enough to surprise yet relatable enough to connect with a large audience. Unfortunately he is still yet to make the final cut. After honing his writing chops on stand up comedy stages across South Africa and going on to make viral sketch comedy, Oli developed a knack for knowing exactly what stories make a South African audience laugh and connect. He recently wrapped development on the crime comedy series “Red Herring,” which he co-created and wrote for Showmax, and it is slated to hit production in 2026.
Oliver Booth
